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Case study – starbucks going global fast summary starbucks as a company is one of the best example of fast growth in terms of expansion starbucks case study. Starbucks case study group four starbucks corporate was established in 1987 a cross between a retail coffee bean store and espresso bar/cafe expanded into tea. Starbucks case study starbucks maintained fixed price to obtaining the prices of the coffee beans in the coming time summary of case study. 1 this part serves as a summary of the starbucks case study in cateora’s and graham’s (2007, 496-99) text book.
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